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Jen Bekman believes that everyone should live with art. In fact, she ditched the corporate life to open her own little art gallery on Manhattan’s Lower East Side in 2003. But that wouldn't make art accessible to everyone, so in 2007 she expanded to create 20x200, a way to shop real, carefully curated art via the Internet. It’s simple: (limited editions × low prices) + the internet = art for everyone.
The name comes from the fact that these limited edition pieces start at just $20 apiece, making – Jen hopes – real art affordable for everyone. It’s easy and convenient for customers, and it offers great exposure for the creators. When you shop at 20x200, you're directly supporting the artists, who receive half the revenues of each sale. New editions are introduced every two weeks (one photo and one work on paper), so check back often.
Jen says that homes filled with art are happier, and supporting artists is good for society as a whole. Thanks to evolving technology and her ingenuity, now everyone can get in on her vision. Are you ready to become an art collector?
