Free Shipping on Orders Over $50*
Skip Navigation


Fashion Playtes

It's Sew Easy

A ribbon here, some ruffles there, even the flash of rhinestones — click, click, click and your fashionable tween has just designed a hip fall outfit that’s got her name all over it. Best yet, she can actually wear her custom creation and take pride in her own handiwork.
Fashion Playtes
It's Sew Easy

A ribbon here, some ruffles there, even the flash of rhinestones — click, click, click and your fashionable tween has just designed a hip fall outfit that’s got her name all over it. Best yet, she can actually wear her custom creation and take pride in her own handiwork.

Fashion Playtes is an interactive clothing design website that’s perfect for girls ages 6 to 12 who have a creative flair and love fashion. In a few simple steps, young designers pick garments, select sizes and choose colors. Then comes the really fun part: embellishing the tops, skirts, dresses or jackets they’ve selected. Our tween tester, Vanessa (shown on the left), designed her own virtual wardrobe, stored the pieces in her online closet, and then selected one skirt to be delivered right to her doorstep – and she loved every minute of it.

Fashion Playtes founder, Sarah McIlroy, (on the right) was inspired by the clothing projects she remembers doing with her mom as a young girl. She’s given the process a modern twist so that her daughter and other young girls can have that same thrill with a few simple clicks. Modern technology lets Sarah’s co-founder Mary Beth Tirrell, manage the sewing workroom, so these high quality garments arrive just-as-designed, in no time.

Tween gifts can be a challenge: Fashion Playtes makes it simple. The clothes are made from quality cotton/spandex, jersey or denim, and they look as great as they are fun to make. Let the dazzling begin.

* Photo of Sarah Mcllroy and Mary Beth Tirrell courtesy of Charlene Peters, Marblehead Reporter