LivingEthos was founded by California mom Josie Gaillard, an entrepreneur with a background in solar energy marketing. She came up with the idea for cloth gift bags one holiday season after her family decided to go green and not use any disposable wrapping paper. Traditional paper gift bags weren’t her style, so Josie gathered up some fabric and started sewing. Her cloth bags were a hit with family and friends, and LivingEthos was born. The chic bags really show off Josie’s keen eye for fabric, with sophisticated options like Regal Damask Blue and the modern Deco Maze, as well as kid-friendly patterns that are lively and fun without being too juvenile.
The cotton bags come in sets of four, ranging in size from mini to large. Just slip in a necklace, some toy trucks or a dress shirt, pull the grosgrain ribbon drawstring and your gift is ready for the giving. They’re washer-safe and crafted to last through hundreds of uses. Recipients can fold and stash ‘em until next time they need gift wrap, or they can use them around the house for storing toys, trinkets or other odds and ends — which is a great option if you just can’t bear to give them away. We know the feeling.