The idea for Shains came to creator Ewa Martinoff one day when she was driving home from work, thinking about a power cord bundler she had wrapped around her wrist. She collaborated with her daughter Natasha and turned that seed of an idea into a collection of accessories with holes that hold snap-on letters, numbers and icons, so you can create your own custom messages. Molly Brandt, creator of Beadorable jewelry alerted us to Shains and says her daughter Sophie can’t get enough of these fashion-forward options for her and her friends to speak their minds.
The belts and bracelets are made of recycled rubber, and the interchangeable snap-on elements (100 letters, numbers and icons in every pack) are recycled plastic. Everything is lead-free and comes in recycled packaging, too. As if that wasn’t enough, Ewa is dedicated to what she calls “style sustainability.” That means a commitment not just to eco-friendly materials, but also to personal empowerment and giving back. So Shains products give girls an avenue for personal expression, and a portion of the net profits are donated to environmental organizations like Heal the Bay and the Jane Goodall Institute. That’s a whole lot of positive packed into one little bracelet or belt.