BACtrack is a personal breathalyzer that provides an estimate of blood alcohol content. The B70 is a personal screening device and the S75 Pro is a professional version. BACtrack CEO Keith Nothacker founded the company to give consumers a way to measure alcohol levels with the same technology that law enforcement and healthcare providers use to screen for alcohol. Making the technology available for personal use provides a way to educate people who are consuming or providing alcohol. A host can use BACtrack to persuade a guest to accept a ride home. Parents can use it to help teach kids about the dangers of alcohol and enforce zero-tolerance alcohol policies.
No one intends to drink too much and get behind the wheel of a car or a boat, or go for a swim. But it happens. Alcohol affects our bodies and impairs our judgment. Gaining a better understanding of our limits can prevent bad decisions and save lives.