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PackIt

Keep It Cool

Many of us have tried putting our reusable cooler totes in the freezer so the contents would stay cool until lunchtime at school and camp. It helps a little, but most totes aren’t designed for freezing. This one is – and it’s much better at holding the cold than ordinary lunch bags.
PackIt
PackIt
Keep It Cool

Many of us have tried putting our reusable cooler totes in the freezer so the contents would stay cool until lunchtime at school and camp. It helps a little, but most totes aren’t designed for freezing. This one is – and it’s much better at holding the cold than ordinary lunch bags.

The PackIt personal cooler is a gel-lined bag that can keep contents cold for up to 10 hours without the need for messy ice or bulky cold packs. It will cool room-temperature items, too. The PackIt folds, so it’s easy to store inside your freezer. Just pull it out when you’re ready to use it, fill it up, and you’re good to go. (It’s made from nontoxic, PVC-free and lead-free materials.)

PackIt is the invention of friends Jeannette Dirksen and Melissa Kieling, who came up with the idea while brainstorming about how to keep their kids’ lunches cold. They wanted a solution that kept food cold all day, so parents could salvage uneaten perishables rather than throw them away when the kids came home from school. It’s a simple solution that really works. When you want to keep food cold for summer hikes, days at the beach, camp lunches, or travel, just PackIt in.