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PACT

Underwear on a Mission

Jason Kibbey and Jeff Denby have big plans. They want to change the world, with underwear. The two young entrepreneurs met in graduate school at the University of California, Berkeley, where they hatched the idea for PACT, an organic underwear company that supports social and environmental causes.
PACT
Underwear on a Mission

Jason Kibbey and Jeff Denby have big plans. They want to change the world, with underwear. The two young entrepreneurs met in graduate school at the University of California, Berkeley, where they hatched the idea for PACT, an organic underwear company that supports social and environmental causes.

The duo partnered with industrial designer Yves Behar to create bold, colorful designs that live up to the progressive vibe of the company — and earned PACT two IDEA awards from the Industrial Designers Society of America. From start to finish, PACT underwear is designed to be earth-friendly. Jason and Jeff chose a manufacturing facility in Turkey with high environmental standards and responsible labor practices, and they source the raw materials within a 100-mile radius of the factory. They use vegetable inks and dyes that add vibrant colors without harmful heavy metals. Instead of plastic bags, each pair of underwear is packaged in a reusable cloth bag, often made from leftover scraps of fabric (it’s perfect for carrying sunglasses or phone chargers). A compostable bag takes the place of traditional shipping materials.

For every pair bought, PACT donates 10% of the price to one of its nonprofit partners. Each is dedicated to a global cause, including forest protection, marine life restoration, urban renewal, literacy, and artists with developmental disabilities. The Green Belt collection (designed by Tanzanian architect David Adjaye) supports the Green Belt Movement, which began as a grassroots tree-planting program in Kenya and today is an international organization advocating for human rights and environmental protection.

Social commerce, sustainability, award-winning designs….underwear never felt so good.