ABT delivers 100% animal-free makeup brushes. It may surprise you that cosmetic companies that display cruelty-free ogos on their product label may actually be using animal parts and animal by-products in their formulas. In fact, in the cosmetic industry, the term “cruelty-free” refers only to testing procedures. Even though there’s no uniform standard for the ethical treatment of animals used in the cosmetic brush industry, Advanced Beauty Tools (ABT) does not use animals in any part of the brush-making process.
Best of all, ABT is animal-free without sacrificing performance. The NuFibre™ monofilaments in these brushes perform better than animal hair since they have a more consistent surface, are more durable, and offer greater versatility. These brushes work well with makeup powders, liquids, and emollient-based products. Plus, the NuFibre brushes help deter microbial growth.
ABT founder Matthew Waitesmith, a former M•A•C executive, has created a set to suit every need. He recommends cleaning your brushes every day or at least every few days to keep them in tip-top shape. With proper care, these brushes will last you many years. This is guilt-free beauty that makes us feel as good as we look!