But that’s all in the past now. ALEX is here, thanks to Chris Hotell, who came up with the idea of a water bottle that unscrewed in the middle. Chris turned his idea into reality with the help of his mom, Marta Hotell, and his wife Gretchen Bleiler, a professional snowboarder (and Olympic medalist) who drives the team’s design and sustainability efforts. The name stands for "Always Live EXtraordinarily", and it represents the trio’s commitment to sustainable living – without sacrificing simplicity, convenience or style.
Indeed, ALEX lives up to its extraordinary moniker. The body is built from 50% recycled stainless steel, and the carrying strap is made from recycled plastic water bottles. The middle joint makes it easy to clean (by hand or in the dishwasher) and simple to reconfigure. ALEX comes in two different sizes, and if you join half of the 32-ounce bottle with half of the 20-ounce bottle, you can expand your sizing options.
We’re glad you’ve arrived, ALEX. Now we’re never going to let you go.