The reeds are made in the USA with Auracell, a cellulose-based natural polymer made from sustainably harvested and locally sourced trees. They are infused with an odor neutralizer that has molecules formulated to attract and absorb bad odors. The reeds smell light and fresh—nothing heavy or cloying. That’s because the scents and neutralizer are applied at a low temperature, so they diffuse a low-key hint of fragrance.
Adam Bell is running this third-generation company. His dad Albert came up with the idea of embedding fragrance into resin. Adam took it one step further by adding the odor neutralizer. It’s a mess-free approach we appreciate—no oil or flame needed. It’s great for small spaces like a kitchen or bathroom, or you can pop the reeds in a drawer or in shoes.