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Allurements Eye Gotcha

Double-Duty Brooch

Sarah Vander Wal couldn’t help but notice her professor, Ali Shapiro, was often running late because she misplaced her reading glasses. Wearing an eyeglass chain didn’t appeal to Ali, and the conundrum inspired an inventive solution by the student/teacher duo from Parsons The New School for Design.
Allurements Eye Gotcha
Allurements Eye Gotcha
Double-Duty Brooch

Sarah Vander Wal couldn’t help but notice her professor, Ali Shapiro, was often running late because she misplaced her reading glasses. Wearing an eyeglass chain didn’t appeal to Ali, and the conundrum inspired an inventive solution by the student/teacher duo from Parsons The New School for Design.

Dubbed the Eye Gotcha, their invention provides a hook for hanging eyeglasses or sunglasses when you’re not using them. It uses magnets, not pins, so you don’t have to worry about piercing a favorite jacket, dress or cardigan. And it’s designed like a brooch, so it solves a practical problem with stylish flair. Sarah and Ali have come up with a range of modern, whimsical and traditional designs, so there’s something for all outfits.

To use the Eye Gotcha, place the decorative face on the outside of a lapel or neckline, then wrap the herringbone chain around the edge of the fabric and align the ends so the magnets connect. The chain creates a loop for hanging eyeglasses, and it also works to keep scarves in place. Eye Gotcha is simple, elegant, and expressive. It’s a clever way to put a fashionable end to misplaced eyewear.