The line first took shape as Lorenzo’s senior thesis. He's an avid nature enthusiast who created his first wooden wrist watches to bring the wearer a little closer to nature. And it didn’t take him long to realize there could be a market for his work. After a successful Kickstarter, Lorenzo found combinations of high-quality woods to create comfortable, and surprisingly lightweight, wearable works of art . . . which just happen to keep time. True to Lorenzo’s naturalistic roots, he designs Analog’s watches to work with the wood’s natural grain.
From there, he next designed watches made of marble—another earthy tribute that's earth-friendly, too. Each watch is mainly biodegradable and packaging is made from recycled raw materials. Plus, as a synergistic way of giving back, Analog plants a tree for every watch sold.