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Asutra

Asutra
Small Business Support
Underrepresented Entrepreneur

Maker Story

Sleep Retreat

Woman-owned, woman-led Asutra—headed up by Stephanie Morimoto—believes in active self care. Their idea is that by making women feel better physically and mentally, they are better prepared to take on just about anything in life.

This approach drew in tennis champ Venus Williams. Her passion for Austra’s feel-good, sleep-good products spurred her to join the Chicago-based team as part owner and Chief Brand Officer. Their night lotion blends relaxing magnesium with healthy sleep-supporting melatonin for an all-in-one, wind-down essential (that smells great, too). Now that you’re all chilled out, pull on the silk eye pillow. Its lavender scent and gentle weight will have you blissfully snoozing in no time.

Products

Discovered 3/17/2020

Maker Story

Sleep Retreat

Woman-owned, woman-led Asutra—headed up by Stephanie Morimoto—believes in active self care. Their idea is that by making women feel better physically and mentally, they are better prepared to take on just about anything in life.

This approach drew in tennis champ Venus Williams. Her passion for Austra’s feel-good, sleep-good products spurred her to join the Chicago-based team as part owner and Chief Brand Officer. Their night lotion blends relaxing magnesium with healthy sleep-supporting melatonin for an all-in-one, wind-down essential (that smells great, too). Now that you’re all chilled out, pull on the silk eye pillow. Its lavender scent and gentle weight will have you blissfully snoozing in no time.