After getting her first bikini wax, Dr. Ma started working on a remedy for the pain. Her solution, called BareEase & Cream, includes a topical cream that numbs your bikini area prior to waxing or laser hair removal. The active ingredient in the numbing cream is Lidocaine, a common local anesthetic. To keep the cream from rubbing off your skin and onto your clothes, the kit also includes a pair of latex panties. The undergarment is a key part of the solution: It provides a barrier to lock in the cream and enable the Lidocaine to do its job.

We all know women will go through a lot of discomfort to look good – and a bikini wax ranks among the most dreaded beauty treatments we endure. But with BareEase & Cream, it doesn’t have to be such an uncomfortable experience..