The mud contains Dead Sea salt that’s long-believed to have anti-microbial and anti-inflammatory benefits. It’s also full of 26 minerals, nutrients, and vitamins like sodium, potassium, magnesium, and vitamins C and E—so it’s no wonder that the mud is sought after to cleanse and soften skin.

Bloom Mineral Beauty keeps things simple by adding only a handful of other natural ingredients to their mud soap and mud mask, like olive oil, honey, and aloe vera. Lead by Founder Elham Zeadat, they’ve been harnessing this good-for-you mud for over twenty years.