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Brys+Edgewood

Fondant Without Fuss

Fondant cakes, with their vibrant colors and sculptural designs, are striking when you see them in specialty bakeries and on TV shows like Cake Boss and Ace of Cakes. They look stunning, delicious, and admittedly, intimidating. If you’ve ever wanted to create a fondant masterpiece of your own, a trio of Detroit entrepreneurs has a kit to take you from start to (tasty) finish.
Brys+Edgewood
Brys+Edgewood
Fondant Without Fuss

Fondant cakes, with their vibrant colors and sculptural designs, are striking when you see them in specialty bakeries and on TV shows like Cake Boss and Ace of Cakes. They look stunning, delicious, and admittedly, intimidating. If you’ve ever wanted to create a fondant masterpiece of your own, a trio of Detroit entrepreneurs has a kit to take you from start to (tasty) finish.

The creators of the B+E cake kits are childhood friends Jessica Malouf, Stefan Ahee and Andre Ahee, who teamed together to launch Brys + Edgewood (named after the streets they lived on). When Jessica first tried making fondant cakes, they didn’t turn out with the professional look she wanted. After loads of experimentation in the kitchen, she and the Ahee brothers created a simple, affordable kit geared for amateur bakers.

B+E kits come with Fondarific fondant, which is what gives each cake a colorful and smooth finish while keeping it moist and fresh underneath; disposable baking molds sized for the different designs; cake mix; decorations; buttercream icing; a cake tray; and instructions. If you’ve got eggs, oil, and water, you’re ready to bake. Be prepared to wow your family and friends.