Kids stretch their spatial reasoning and storytelling skills, building scenes from illustrated magnetic panels they can combine and creatively furnish with magnetic accessories. Adding to the appeal are adventurous female characters that bring your kids’ stories to life--kids dress them up and move them around in settings like a beach house and a marine rescue center. The sets are collectible and interchangeable.
Build & Imagine was inspired by the fact that women hold only 24% of the jobs in STEM fields. Award-winning toymaker Laurie Peterson wanted to address this gap by creating an educational building toy that girls would love. This emphasis on fun makes it easy for kids to evolve their analytical skills without pressing pause on playtime.