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Cheeky Fishing

Reel Improvement

Cheeky makes high performance, lightweight fishing reels that are backed with physics and attitude. With one of their boldly colored, well-designed reels, you can pull in a catch more quickly and easily.
Cheeky Fishing
Cheeky Fishing
Independent Maker
Reel Improvement

Cheeky makes high performance, lightweight fishing reels that are backed with physics and attitude. With one of their boldly colored, well-designed reels, you can pull in a catch more quickly and easily.

Any fisher worth his or her salt knows it’s all about the drag—the force that stops your line from swimming away when a fish pulls at it. Cheeky’s reels use an innovative stacked drag system that creates more tension. That makes reeling not just smoother but faster, too, because the reel retrieves more line than other designs. And the aluminum body keeps the reels lightweight yet strong enough to handle big catches.

Ted Upton and his friends are avid fishermen, but they thought fishing reels had room for improvement—and could use a personality boost, too. So they started Cheeky to make better reels for both fresh and salt water fishing.

Their first redesign was a fly reel, used in fly fishing. A revamped spin reel soon followed to suit other fishing styles. Both are made with the same signature drag system.

There are no second chances in fishing—but with one of these distinctive, durable reels, we doubt you’ll need one.

Independent Maker