Dona Bela Shreds

Fashion Reinvented

The colorful upcycled scarves from Dona Bela Shreds are the brainchild of Allison Davidson Motoyama. Back in 2010, she learned about "end knits"—strips of material that gets discarded during the process of making clothes.
Dona Bela Shreds
Dona Bela Shreds
Independent Maker
Underrepresented Entrepreneur
Fashion Reinvented

The colorful upcycled scarves from Dona Bela Shreds are the brainchild of Allison Davidson Motoyama. Back in 2010, she learned about "end knits"—strips of material that gets discarded during the process of making clothes.

All that perfectly good material (up to 15% of it) going unused inspired Allison to reduce that waste and make a fashion statement. The scarves are made in Iowa with the material that is (literally) left on the cutting room floor at nearby clothing companies.

Allison and her team sort the fabric strips by color and pattern. Because they never know what they’re going to get, no two scarves are the same. Instead, each is a unique blend of shades and prints hand-picked to work together. The result of this sustainably savvy effort is a soft, one-of-a-kind scarf that does good while looking good, too.

Independent Maker
Underrepresented Entrepreneur