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Inventor Stephen Crane has spent 15 years on a mission: to make a better tape measure. eTape16 is his third iteration—an easy-to-use physical measuring tape with digital readouts and functions. As you lengthen the measuring tape, the measurement displays on screen. Tap a button to save. Or convert measurements quickly (from fractions to decimals, or inches to centimeters, for example) and calculate midpoints (great for helping to hang a picture). And no need to bend the tape when measuring into a corner—just select the back of the device as the starting point. This digital measuring tape simplifies projects with less lunging for paper and pencil and less math to mess up.