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Ferrum

Straighten Up

Salon owner Ashkan Emami wanted to create a flat iron that would straighten hair without scorching it. With the help of fellow Los Angeles stylists, he came up with a solution that packs plenty of heat but causes less damage than other hot styling tools.
Ferrum
Ferrum
Straighten Up

Salon owner Ashkan Emami wanted to create a flat iron that would straighten hair without scorching it. With the help of fellow Los Angeles stylists, he came up with a solution that packs plenty of heat but causes less damage than other hot styling tools.

With temperature settings ranging from 140 to 450 degrees, the Ferrum heats up and cools down quickly. But, instead of two-heated metal plates, the Ferrum features one tourmaline coated ceramic plate and one fabric-covered, non-heated plate designed to let your hair breathe while styling. The benefit to you? Straight results with plenty of shine—it won't singe or flatten hair.

Everything you’d expect from a hot styling tool and more, the Ferrum’s slightly rounded plates eliminate the “hair dents” and creases often caused by the squared edges of other flat irons. Our testers noted that the Ferrum enables you to not only straighten your hair but to give the ends a little flip and bounce depending on your mood.