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Fitbit

A Tiny Gadget for Total Wellness

Studies show that most of us feel busy all the time, and health tends to take a backseat to everyday life. We’ve found an easy way to bring health to the forefront, without cramping your style. Fitbit is a tiny device designed to track everything that’s contributing to your overall health – including fitness, nutrition and sleep.
Fitbit
Fitbit
A Tiny Gadget for Total Wellness

Studies show that most of us feel busy all the time, and health tends to take a backseat to everyday life. We’ve found an easy way to bring health to the forefront, without cramping your style. Fitbit is a tiny device designed to track everything that’s contributing to your overall health – including fitness, nutrition and sleep.

Company founders James Park and Eric Friedman designed Fitbit to be like a personal trainer that clips onto your clothing and goes everywhere with you. It contains an accelerometer and a 3D motion sensor similar to the one found in the Nintendo Wii. Fitbit is sensitive enough to reliably track your every move, from how many steps you take in a day to whether your sleep is restless.

When you walk near the included base station, data from your Fitbit is automatically uploaded to Fitbit.com. You can augment the information Fitbit collects by using the website to input your consumed calories and record any additional activities, such as gardening, yoga, biking and swimming.

Over time, a clearer picture of your total wellness emerges: How you’re sleeping, eating, and moving throughout the day. You can make small changes as needed, then watch for larger changes over time. Our in-house testers report the community aspect of the website really helped their motivation, too.