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FlexiFreeze

H2O Cool

Frozen water or mysterious blue gel packs? When it’s put that way, choosing ice over synthetic cooler inserts is a no-brainer. But ice melts, and the contents of your cooler can wind up a soggy mess -- unless you’ve got FlexiFreeze.
FlexiFreeze
FlexiFreeze
H2O Cool

Frozen water or mysterious blue gel packs? When it’s put that way, choosing ice over synthetic cooler inserts is a no-brainer. But ice melts, and the contents of your cooler can wind up a soggy mess -- unless you’ve got FlexiFreeze.

FlexiFreeze freezable coolers have built-in ice sheets that provide long-lasting cold. The containers are designed to be collapsible and fold up or have removable cooling sections that fit in your freezer for the next time you need a cooler. The ice compartments contain purified water, no gels or dyes. Besides being more appetizing than chemical gel packs, the encapsulated ice keeps items colder longer. And the soft-sided coolers are made of nylon and plastic, so they’re easy to clean.

The idea for FlexiFreeze came to Mark Fuchs after he stumbled upon a unique machine that makes re-freezable ice sheets and started thinking of all the cooling possibilities -- not just soft-sided coolers, but also ice-sheet inserts for grocery totes, dessert and casserole dishes, golf bags, and serving mats. The water-filled FlexiFreeze sheets are designed to be flexible. They’re easy to cut with scissors, so you can trim them to fit in different sized containers to create a blanket of cold for food and beverages. It’s a better, more effective way to stay cool.