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Jocelyn Fine is all too familiar with the battle, and her new venture with business partner Kelly Dineen is based on a creative solution dreamed up by her daughter, Maya, when she was nine years old. Armed with scissors, tape and tissue paper, Maya created a mane of long, colorful strands that she glued to her brother Alex’s bike helmet. Alex, then seven, had been refusing to wear his “uncool” helmet until Maya transformed it and ended the stalemate.
Both former toy executives, Jocelyn and Kelly ran with the idea and created Fohawx. Their wacky attachments add flair to any sports helmet -- and all it takes is an adhesive strip with Velcro on one side to fasten the lightweight foam accessories. Five styles use the same attachment mechanism, so young riders can interchange Fohawx styles depending on their moods and ‘tudes.