The founders of GeoPalz are Rich Schmelzer, Sheri Schmelzer and Zan O'Leary, the same entrepreneurial team that created Jibbitz shoe charms (now owned by Crocs). They came up with GeoPalz as a way for families to make fitness a fun, engaging activity -- and to get their kids away from TV and computer screens. Each kid in the program gets a GeoPal, a water-resistant accelerometer that counts steps and tracks moderate/vigorous physical activity. The digital component of GeoPalz is a website where kids can log their activity, earn points, and advance along the GeoPalz World path, which shows kids what prizes they’re getting closer to earning.
By tracking steps and earning points, kids find out just how rewarding exercise can be.