Ken Green got into the seed-swapping business while working at a small town library in the Hudson Valley region of upstate New York. He became interested in the preservation of heirloom seeds and started a collection, using his cataloging skills to document locally grown seeds and make them available to members of his group, the Hudson Valley Seed Company. Today, Ken and his partner Doug Muller are committed to their seed venture full time, offering heirloom alternatives to the seeds produced (often genetically modified) by large corporations.
A community of farmers and gardeners contribute locally grown seed, and Ken and Doug also bring in varieties from responsible wholesale seed houses. The Seed Company also has its own seed farm, where Ken and Doug try out new plants to test their hardiness.
The Hudson Valley Seed Company offers dozens of flowers, vegetables and kitchen herbs. An unexpected bonus is the artwork. Ken and Doug commission artists to design original artwork for many of their seed packs. The artwork on the packaging is eclectic and authentic—just like the contents.