The inventor is Joe Martin, who paired two materials—polyvinyl alcohol and terylene— to create a super absorbent fabric that cools you down when you’re running, biking, climbing, or gardening. Evaporation is key to the cooling sensation: when you wet the fabric, the water begins to evaporate at a temperature that’s about 20 degrees cooler than the air temperature. Because the fabric can hold a lot of moisture, the evaporative cooling lasts longer than other products. If the towel begins to dry out, simply wet it again to keep cooling off.
Joe’s creation is an easy, comfortable way to beat the heat when you’re working up a sweat or afterwards, when you’re recovering. It can offer relief from a sunburn or fever, too. Any time things heat up, an Ice Cold Towel makes it easier to keep your cool.