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Jelt

Keep it Up

The Jelt is an elastic, unisex belt with a low-profile belt buckle, made to lie flat while you wear it. It’s a fashionable solution to two problems: Bulging, untucked tops and pants that ride down when you sit or bend.
Jelt
Jelt
Sustainable Living
Underrepresented Entrepreneur
Keep it Up

The Jelt is an elastic, unisex belt with a low-profile belt buckle, made to lie flat while you wear it. It’s a fashionable solution to two problems: Bulging, untucked tops and pants that ride down when you sit or bend.

Maker Jen Perry runs a guest ranch in Montana, and found that she often inadvertently revealed her backside while in her favorite skinny jeans. So, she created a new style of flat belt to specifically address this problem—the Jelt. . . or Jen’s belt.

It’s a name that has extra meaning, though, because the Jelt uses a grippy gel to give it maximum hold and elasticity. It stays up even when you’re sitting or bending down. Or running a guest ranch.

As for the buckle, it’s designed to lie flat, so untucked tops don’t flare out. And since it’s non-metallic, there's no need to take it off at airport security. Plus, the Jelt is made entirely of recycled materials and comes in a variety of retro-influenced styles. So, even though it’s Jen’s belt, really, shouldn’t everyone have one?

Sustainable Living
Underrepresented Entrepreneur