Maker Jen Perry runs a guest ranch in Montana, and found that she often inadvertently revealed her backside while in her favorite skinny jeans. So, she created a new style of flat belt to specifically address this problem—the Jelt. . . or Jen’s belt.
It’s a name that has extra meaning, though, because the Jelt uses a grippy gel to give it maximum hold and elasticity. It stays up even when you’re sitting or bending down. Or running a guest ranch.
As for the buckle, it’s designed to lie flat, so untucked tops don’t flare out. And since it’s non-metallic, there's no need to take it off at airport security. Plus, the Jelt is made entirely of recycled materials and comes in a variety of retro-influenced styles. So, even though it’s Jen’s belt, really, shouldn’t everyone have one?