This charity meets millennials and Gen Z on their own turf, at music festivals and art events worldwide. Interactive displays, educational materials, and an approachable style help them engage women and men, and they learn more about their bodies and how to take care of them.
Every October, their #CheckYourSelfie campaign encourages people to take a selfie with three fingers to their breast, symbolizing their commitment to self-check. And to give step-by-step instructions on the self-check and make it a routine, there’s a companion Check Your Selfie app.
Plus, to help people make smarter choices in their daily lives, the charity’s Non Toxic Revolution offers extensive info on risks (from fast food to household chemicals) that have been connected to breast cancer.
Their artistic approach is grounded in their Treasured Chest program, which gives women diagnosed with breast cancer the opportunity to confront the physical and emotional trauma of their diagnosis with a cast of their torso. These plaster forms are turned into expressive works of art and make their way into homes, galleries, and private collections starting conversations, building awareness, and empowering women worldwide.