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Joanna and Johnny Galbraith are the married Makers at Letterfolk. Before creating their express-yourself tile mat, they worked as product designers and shared a passion for home decor that was both beautiful and uniquely personal—and those aren’t attributes you typically find in a doormat.
Late one night after their three kids were in bed, Joanna and Johnny dreamed up a functional and personalizable mat starring classic hexagon tiles. After months of designing and prototyping, the tile mat was born. It begins as a blank, white hexagon-tiled canvas that you can customize with pop-out black tiles, or you can add colored ones, too. Your mat can deliver a cheerful message or eye-pleasing pattern, made by you. It’s a practical piece that works in just about any space, like at the front door or in the kitchen, bathroom, or laundry room. As for the design possibilities? Those are endless.