The Little Black Bag experience starts with a series of questions about your style. You choose the first item that goes into your virtual shopping bag, and Little Black Bag’s stylists add to it after gauging your tastes. If you find a product you love that’s in someone else’s bag, just make an offer. It’s that simple. Once you’re done trading and you’re happy with everything in your bag, you make the purchase and Little Black Bag ships the products to you.
CEO and founder Dan Murillo says the idea for the social commerce site is loosely based on the Japanese shopping concept fukubukuro, or “lucky bag sale,” where shoppers buy a mystery bag and trade the items with friends. He’s brokered deals with 80 top brands, including Z Spoke by Zac Posen, BCBGeneration, Betsey Johnson, and Kenneth Jay Lane. New merchandise is added every Thursday, so there’s always something fresh and current.