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Minted

Modern Tidings

Entrepreneur and e-commerce pioneer Mariam Naficy came up with a genius way to bring together two populations: talented graphic designers looking for an outlet for their work, and consumers looking for inspiration and a say in the greeting cards they purchase.
Minted
Minted
Modern Tidings

Entrepreneur and e-commerce pioneer Mariam Naficy came up with a genius way to bring together two populations: talented graphic designers looking for an outlet for their work, and consumers looking for inspiration and a say in the greeting cards they purchase.

The two groups come together at Minted.com, an online card company that uses a unique crowdsourcing method to unearth fresh, distinctive designs for holiday cards and stationery. Mariam and her team hold design challenges that anyone can enter -- experienced graphic designers and fledgling artists who want to try a new outlet for their creativity. The Minted community votes, and the winning designs are sold on Minted.com. The chosen designers earn cash prizes and a cut of ongoing revenues from sales of their products.

Too often some of the most talented designers never find a consumer audience. Minted lets independent designers earn revenue from their work, and consumers get exposed to an enormous range of original designs. Plus, Minted makes it easy to customize cards and stationery, so you can add photos and text to make a design that’s all your own. It’s a fun way to get ready for the holidays and at the same time show our support for indie designers around the globe.