Deborah Hernan is a former Revlon executive who found herself perplexed by the gap between gentle for-your-baby products and adults' stop-the-aging-process products. What about those tween years, when girls need to be forming good self-care routines for their hair and skin? Her solution was to start a new company, called Ottilie & Lulu, that offers an array of products for girls 7-14 with gentle formulations of antioxidants, botanicals, and vitamins.
With products like the combo shampoo/body wash and facial wipes (both are great ways to stay clean and fresh without wasting time!), girls are more likely to take responsibility for their own grooming, and you don't have to worry about skin irritation, overwhelming scents, or glitter.
It's a beautiful way to start young girls on a lifetime of good hygiene.