So like any good Maker, she went the DIY route and made her own solution. The first prototype PackIt bag consisted of a shower curtain and a set of quilted ice packs that Melissa had her dry cleaner sew together. It did the trick, and kept the kiddos’ fresh snacks cool and, more importantly, un-soggy. When other moms eyed her creation, Melissa knew there were other folks out there who would appreciate her cool solution.
We launched that first PackIt lunch bag in 2010, and are just as excited about Melissa’s newer designs. The grocery bag, can cooler, lunch bag, and lunch tote all go straight from the freezer to wherever you need to keep food and drinks cold—like the office, school, farmer’s market, picnic—thanks to the freezable gel sealed inside the walls of the bags. No more lost (or drippy) ice packs, and everything is kept cool and fresh. We think Melissa’s idea for a replacement is even better than the real thing.