Free Shipping on Orders Over $50*


ROAR for Good

Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location.
ROAR for Good
ROAR for Good
Social Enterprises
Underrepresented Entrepreneur
Safety Signal

This personal alarm for women—or anyone who wants some extra piece of mind—can alert friends and loved ones of your location.

Athena is a discreet wearable that sends GPS notifications to emergency contacts via Bluetooth. Attach it to your clothes, bag, or backpack. Or even wear it as a pendant.

There are two modes. One sounds an obvious, high-frequency alarm to frighten attackers as it simultaneously send a distress message, with your location, to your chosen contacts. The other mode, called SilentROAR, alerts your contacts in a silent, discreet way.

Co-founder Yasmine Mustafa was moved to start Athena after solo-trek through South America where she met locals and travelers who had been victims of assault. ROAR for Good is a certified B-Corp that, besides inventing a device, is helping change the environment that makes women unsafe. They run educational programs to teach youth about healthy, respectful relationships and treatment of others.

Social Enterprises
Underrepresented Entrepreneur