Afghan saffron is some of the world’s best—distinct and delicious. The climate is perfect for growing the flowers, so this exotic spice has been a staple of Iberian, Northern African, and Middle Eastern cuisine for centuries. Surprisingly versatile, saffron is at turns earthy, bitter, and honey-like.
Often called “red gold,” it’s the world’s most expensive spice because a single pound takes 100,000 flowers. The stigmas must be carefully handpicked early every morning.
But even with such a lucrative crop, farmers in Afghanistan face perilous choices. The Taliban often lures them into growing poppy or opium plants by offering quick paydays.
Four U.S. military vets saw a great opportunity for change. They founded Rumi to empower Afghan farmers while lessening terrorist influence. Rumi partners with farmers and gives them the needed support to grow sustainable, profitable crops. The Founders visit the farms regularly to understand production costs, and Rumi even reinvests at least 10% of profits back into needed infrastructure—including processing facilities, drying machines, and support during harvesting season.
By connecting farmers directly with customers around the world, Rumi cuts out the middlemen and increases the farmer’s profits. The result is empowered, financially independent citizens.
Meanwhile, you’ll be getting a fresh culinary treasure, some of the very best of its kind, right from the source. Unlock the flavors, aromas, and bright golden color of this saffron in a variety of meats and stews. A little goes a long way, with just a few strands unleashing all of the spice’s tones.
You’ll taste the difference, and you’ll make a difference.