When it comes to skin cream, cleanser, toner, makeup remover, and lip balm, Adina believes less isn’t just more, it’s everything. That’s why each S.W. Basics product contains only five ingredients or fewer. S.W. Basics apothecary style glass bottles and jars aren’t watered down and chock full of synthetics, fillers, perfumes and ingredients you can’t pronounce. What they do contain is just a handful of whole high-potency ingredients such as: Shea butter, olive oil, tea tree oil, raw apple cider vinegar, cinnamon, peppermint, or sweet almond oil.
Despite its name, the company’s commitment to quality is anything but basic. Even the way Adina and her team source their ingredients is unique. They support sustainable agriculture by using only organic, Fair-Trade, small-farm sources in the USA.
What a welcome relief for those with sensitive skin and those who are just plain sensitive to exposing their bodies and the planet to chemicals and preservatives.