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Scents and Feel

Multipurpose Luxury

Plush terry cloth towels are so ubiquitous that many of us have come to equate fluffiness with quality -- but fluff factor isn’t the real measure of luxury. Once you try a traditional Tunisian fouta, you’ll be rethinking your definition of the perfect towel.
Scents and Feel
Scents and Feel
Multipurpose Luxury

Plush terry cloth towels are so ubiquitous that many of us have come to equate fluffiness with quality -- but fluff factor isn’t the real measure of luxury. Once you try a traditional Tunisian fouta, you’ll be rethinking your definition of the perfect towel.

In the Mediterranean region, fouta refers to multipurpose linens that come in various shapes and sizes to form towels, tablecloths, cover-ups and more. Jenny Haik, a longtime fashion designer, lived in Tunisia as a child and always wanted to revisit the rich traditions of the region, including the hammam, or steam room, for cleansing and relaxation. Through the company she founded, Scents and Feel, she’s reinterpreting Tunisia’s ancestral body-care practices for a modern audience.

Jenny’s fouta towels are ideal for creating a spa-like experience. They’re hand-woven on looms using natural cotton to create a unique dimensional weave that feels great against your skin. They’re absorptive, quick drying, and incredibly versatile. You can use a fouta as a bath or beach towel, shawl, picnic blanket, bed cover or tablecloth. They’re generously sized, but because fouta towels are thinner than conventional terry cloth, they’re lightweight, easy to pack, and don’t feel bulky if you wear one as a cover-up.

Jenny’s original designs interpret classic patterns and motifs in fresh ways, which makes her foutas equally at home in modern and traditional environments.