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Sel Magique started off as a passion project for founder Matt Murphy, who would bring sea salt back in his suitcase from France because he loved it so much. He started sharing his blends with friends. Their rave reviews encouraged him to start packaging them and thinking bigger. He worked on the logistics and branding and now he’s sharing these delicious blends with us. “Today, it’s still very much a passion project, just more focused. It started with and will always be about the love of great food,” said Matt.
