Their idea? One set of seven socks that all look good together, so if one goes missing, you can still make a pair. This also means no more throwing out partner-less solo socks and less time spent pairing. Alexander and Adam also believe life is too short to wear only black socks, so their socks are colorful and feature modern patterns inspired by Danish architecture. (We bet your other socks can’t say the same.) And they are made with soft, organic cotton. We think this set of non-pairs makes for a great-looking ally in the lost-sock struggle.