Squishables are different from typical plush toys. They’re round and giant, for starters. They’re not too juvenile, either. Teens and adults are drawn to the spherical animal characters, which were inspired by a culture of comics, anime, science fiction and the Web. It’s the legacy of Chief Squishers Zoe FraBla and Aaron Glazer, who left the tech world to launch Squishable after deciding they needed a career change.
Fans and collectors get to decide which fluffy forms will be produced next. Artists around the world can submit designs, and the Squishable community votes for their favorites. One thing all Squishables have in common? They’re irresistibly huggable. But be warned: If you’re thinking of giving Squishables as gifts, they're very hard to part with.