Founder of The Wander Club, Kenny Azama, loves to travel all over the world and collecting souvenirs along the way, but he found that the more he traveled, the more he was spending on keepsakes that were collecting dust in a box at home. He wanted to create a unique and portable way to keep his travel memories close without the inconvenience of owning so much stuff. In order to find a solution for this problem, he started making minimalist keychains to help remember the good times he had abroad—without the expense and clutter of a souvenir collection.