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THRIVE Farmers Coffee

Maker - Kenneth Lander

THRIVE Farmers Coffee
Small Business Support

Maker Story

A Better Brew

THRIVE Farmers Coffee is brewing a new approach to selling coffee. Their model gives farmers a central role in the supply chain, which means better coffee for consumers and a better quality of life for the growers.

The idea came from THRIVE’s two founders: Kenneth Lander, a retired trial lawyer who moved with his family to a coffee farm in Costa Rica and Michael Jones, an entrepreneur whose father-in-law is a long-time Blue Mountain coffee farmer in Jamaica.

In their own way, both of the founders realized that coffee farmers were missing the action, and they envisioned a more profitable system that has farmers involved from seed to cup—including growing, harvesting, milling, roasting, and selling coffee. Their model protects the economic interests of the farmers, who can earn 10 times what they might make in a fair-trade model, and it lets consumers buy straight from the source.

THRIVE works with estate farmers in Costa Rica, Guatemala and Nicaragua. The farmers consign a portion of their harvest to THRIVE, and in return, the farmers gain access to local processing and logistics resources and they share in at least half of the final sales price. The farmers gain direct access to the marketplace, which gives them a vested interest in the quality of their crops. It’s a win for farmers and a win for consumers, who gain a great cup of joe.

Products

Discovered 2/20/2013

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Unfortunately, products from this maker are no longer available on our site.

Products

Discovered 2/20/2013

Save on Pinterest
Share on Facebook

Unfortunately, products from this maker are no longer available on our site.

Small Business Support

Maker Story

A Better Brew

THRIVE Farmers Coffee is brewing a new approach to selling coffee. Their model gives farmers a central role in the supply chain, which means better coffee for consumers and a better quality of life for the growers.

The idea came from THRIVE’s two founders: Kenneth Lander, a retired trial lawyer who moved with his family to a coffee farm in Costa Rica and Michael Jones, an entrepreneur whose father-in-law is a long-time Blue Mountain coffee farmer in Jamaica.

In their own way, both of the founders realized that coffee farmers were missing the action, and they envisioned a more profitable system that has farmers involved from seed to cup—including growing, harvesting, milling, roasting, and selling coffee. Their model protects the economic interests of the farmers, who can earn 10 times what they might make in a fair-trade model, and it lets consumers buy straight from the source.

THRIVE works with estate farmers in Costa Rica, Guatemala and Nicaragua. The farmers consign a portion of their harvest to THRIVE, and in return, the farmers gain access to local processing and logistics resources and they share in at least half of the final sales price. The farmers gain direct access to the marketplace, which gives them a vested interest in the quality of their crops. It’s a win for farmers and a win for consumers, who gain a great cup of joe.