Urban Moonshine

From Elixir to Mixer

Many of us have heard of bitters, but aren’t really sure what they are besides an ingredient in old-school cocktails and another generation’s remedy for unsettled stomachs.
Urban Moonshine
Urban Moonshine
Made in the USA
Underrepresented Entrepreneur
From Elixir to Mixer

Many of us have heard of bitters, but aren’t really sure what they are besides an ingredient in old-school cocktails and another generation’s remedy for unsettled stomachs.

The nostalgia associated with bitters doesn’t mean they’re not current, however. Bitters are making a comeback in restaurants and bars, and we’re making it easy to join the classic cocktail revival with handcrafted organic bitters and tonics from Vermont.

Jovial King, a practiced herbalist, has achieved just the right balance of old and new in her refined bitters. Through her venture, called Urban Moonshine, Jovial harnesses the power of local plants to create intense flavoring agents by steeping herbs, roots, leaves, berries and fruits in alcohol. You can choose her Original blend, Citrus flavor or Maple bitters. We’re also featuring Urban Moonshine tonics, which are medicinal bitters such as Immune Zoom for fighting the common cold. These organic bitters and herbal tonics are packaged in glass apothecary bottles that perfectly capture the classic-yet-exotic spirit of Jovial’s creations.

Meals often don't include bitter tastes, but it’s important for healthy living, Jovial explains. You can spray the bitters right on your tongue, and they’ll act as a signal to your body to stimulate digestion. For festive occasions, you can add Urban Moonshine bitters to cocktails to complement other distilled spirits, such as gin. You’ll only need a few drops to make your favorite martini more flavorful, since the alcohol content of bitters can reach 45% or higher. And should you happen to overindulge, bitters make a great hangover remedy, too.

Made in the USA
Underrepresented Entrepreneur