Vierra

Tough Timepiece

Eric Genazia and Jeremy Wells wanted to find men’s watches that never had to come off. And they really meant never.
Vierra
Vierra
Independent Maker
Tough Timepiece

Eric Genazia and Jeremy Wells wanted to find men’s watches that never had to come off. And they really meant never.

The guys were searching for durable, good-looking watches that wouldn’t break the bank. When they came up empty, they began designing their own.

Their Vierra watches look sharp and are built to be worn wherever life takes you, from a surfboard to the morning commute. Eric and Jeremy chose strong materials for the bands—stainless steel, genuine leather, and silicone rubber—to suit different tastes and to lend a clean, minimal look that feels, well, timeless.

Each watch is waterproof with a shatterproof crystal face. Should you somehow manage to still break it (Hang-gliding? Biking? Kid tried to flush it down the toilet?), no sweat. They proudly back each watch with a lifetime guarantee. So hit the boardroom . . . or the slopes with a watch that doesn’t sacrifice style to keep up with you.

Independent Maker