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Wet-It!

Wet-It!
Sustainable Living
Underrepresented Entrepreneur

Maker Story

Pride of Sweden

Wet-It! Swedish dishcloths do the jobs you typically use paper towels for, but they do it way, way better—and using a cloth is better for the environment, too.

The cloths are made from a combination of cotton and cellulose that is so absorbent, it makes paper towels green with envy. One cloth can absorb about the same as six (yes, six) paper towels, and it can be washed and reused over and over for up to six months. (The paper towels just threw themselves out in despair.)

Pop a cloth in the dishwasher, microwave, or washing machine to sanitize it. And when it’s time to finally toss it out, the biodegradable cloths can go into the compost bin—not the trash can.

Wet-It! founder Mathilda Davies grew up in Sweden where this type of cloth is common, but in America we’re more likely to reach for a paper towel. We think this Swedish import is a smart replacement for its more wasteful counter top counterpart.

Products

Discovered 7/11/2018

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Products

Discovered 7/11/2018

Save on Pinterest
Share on Facebook
Sustainable Living
Underrepresented Entrepreneur

Maker Story

Pride of Sweden

Wet-It! Swedish dishcloths do the jobs you typically use paper towels for, but they do it way, way better—and using a cloth is better for the environment, too.

The cloths are made from a combination of cotton and cellulose that is so absorbent, it makes paper towels green with envy. One cloth can absorb about the same as six (yes, six) paper towels, and it can be washed and reused over and over for up to six months. (The paper towels just threw themselves out in despair.)

Pop a cloth in the dishwasher, microwave, or washing machine to sanitize it. And when it’s time to finally toss it out, the biodegradable cloths can go into the compost bin—not the trash can.

Wet-It! founder Mathilda Davies grew up in Sweden where this type of cloth is common, but in America we’re more likely to reach for a paper towel. We think this Swedish import is a smart replacement for its more wasteful counter top counterpart.