Founder Sunchea Phou’s story is a touching, important part of YaY Novelty. Born during the Cambodian genocide, Sunchea lost her father and two brothers at the age of one. She spent years in a refugee camp, eventually immigrating to North America where she built a successful fashion industry career (even designing Seattle Seahawks uniforms). But she hasn't forgotten her homeland and their continued challenges.
Sunchea started YaY Novelty to help free Cambodians from poverty, poor health, and unsafe drinking water. 20% of YaY’s profits go to her non-profit Year Zero Foundation, to educate children as well as offer clean water and medicine to their communities. That charity works to educate children, in addition to providing communities with basic clean water and medicine.
Express your personality—and your compassion—with a YaY Wallet.