It was designed to be a baby’s first toy, quite literally— newborns benefit from the sensory and interactive play it provides. This helps those little brains develop and as a baby gets older and stronger, Yoee is perfectly safe for them to play with—a.k.a. chew on—on their own.

Inspired by caressing a baby with a feather, this clever toy is the brainchild of Jillian Lakritz, who noticed a lack of toys that connected parents and babies. So Jillian created her own way to engage newborns, infants, and even young toddlers in a hands-on way.

The result is a best of the classic toys, with an added tail for an extra dose of sensory fun. (Kind of like a feather against the skin.) Now parents have an extra adorable way to play and bond with their babies.