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Yoshii

Pampered Cotton

For more than 100 years, Japan has led the way in luxury towels. Fortunately the USA is catching up thanks to Kaz and Yuka Morihata, who founded Morihata International to bring high-quality Japanese goods to the global market. Their Yoshii towels let you indulge in the softness of Japanese cotton.
Yoshii
Yoshii
Pampered Cotton

For more than 100 years, Japan has led the way in luxury towels. Fortunately the USA is catching up thanks to Kaz and Yuka Morihata, who founded Morihata International to bring high-quality Japanese goods to the global market. Their Yoshii towels let you indulge in the softness of Japanese cotton.

The Imabari region produces a special cotton called “Shankar 6.” This hand-picked organic cotton is cultivated with few agricultural chemicals. The cotton seeds are allowed to fall from the tufts naturally instead of being separated manually, keeping the soft fibers from being torn. The Shankar 6 is then massaged, fluffed, and combed before being twisted into thread and gently bleached.

These absorbent, exceptionally soft towels are lightweight and fast-drying. The minimalist graphic designs offer a crisp visual, whether hanging or folded. And with these towels’ low profile, they’re perfect for small storage spaces as well as for travel. Whether at home or on the road, pamper yourself with a towel from Yoshii.