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ZIRUI

Smart Beauty

ZIRUI Maker Regina Ye created her slimmed-down and smartened-up toiletry case after returning to college from a semester in Berlin. A frequent traveler, Regina was all-too-familiar with many of the pain points of carrying toiletries—leaky baggies, bulky makeup bags, and less than stellar take-and-toss travel-sized options, to name a few. So this enterprising student designed the case of her dreams in entrepreneurial class.
ZIRUI
ZIRUI
Independent Maker
Smart Beauty

ZIRUI Maker Regina Ye created her slimmed-down and smartened-up toiletry case after returning to college from a semester in Berlin. A frequent traveler, Regina was all-too-familiar with many of the pain points of carrying toiletries—leaky baggies, bulky makeup bags, and less than stellar take-and-toss travel-sized options, to name a few. So this enterprising student designed the case of her dreams in entrepreneurial class.

The structured, magnetic case wraps itself up neatly and holds four TSA-approved leak-proof bottles in place. Three bottles have pump tops (think shampoo and lotion) and one works as a container for odds and ends like bobby pins, cotton swabs, and hair ties. Or you can top it with the extra spray top included. A funnel and cleaning brush makes filling it all up easier.

ZIRUI comes from the Chinese characters 子睿, which translate to "smart beauty" and is also Regina's name in Chinese. (How perfect is that?) Her goal of merging functionality with clean design is realized in the sharp-looking case that keeps toiletries—and you—good to go.

Independent Maker